Chocolate Dairy Beverage, Where’s The Follow-up (WTF)??

Thursday, November 26, 2009

Beatrice 1L Chocolate Dairy Beverage

More than a year has passed since I originally posted about Chocolate Milk Beverage.  Since then it’s become one of the most popular posts on this blog!  I appreciate all of the comments!

As you can see to your right, they’re not even calling it milk anymore.  This begs the new question:  What is Chocolate Dairy Beverage?

First, let’s see what Metro and Beatrice had to say…

Read the rest of this entry »

Clever McDonald’s advert [free coffee!]

Tuesday, November 10, 2009
mcdonalds coffee cup

A giant steaming coffee cup at Bloor and Church streets in Toronto

I was walking along Bloor Street this morning; I noticed in the distance a giant steaming coffee cup.  When I got closer, I noticed a decal on the cup indicating that McDonald’s will be giving away free coffee November 16th-29th between 5:30 and 10:30 AM (breakfast hours).

Given the highly localized marketing effort, let’s presume this offer is only valid at locations in Downtown Toronto until we hear otherwise.  Perhaps more advertising will appear closer to the launch date for the offer.

I’m sure the intent of this advertisement was to generate word of mouth which means that I’m falling prey to their marketing objectives by posting this.  I also  appreciate clever advertising when I see it.  Walking past a well-branded steaming cup of coffee early in the morning is a pretty easy message to absorb, even if you’re a zombie like me in the mornings.

The last time McDonald’s ran a free coffee campaign, it actually worked on me.  Sometimes I now get coffee with a breakfast meal instead of milk or juice.  I normally would not have ordered coffee at McDonald’s but the freebie gave me a chance to try it.  It’s not bad.  I prefer McDonald’s coffee to Tim Horton’s.

Before you cry “Blasphemy!”, Tim’s coffee really isn’t that good.  It’s weak.  I prefer to make my own coffee at home with fresh beans, my own grinder and a french press.  If I get coffee out, I tend to get fancy coffees (mmm, Café Mocha), with a strong preference for The Second Cup.*

* Notable Exception: During the Christmas season, Starbucks Peppermint Mocha is absolutely irresistible.

© 2009

Internet to IE6: Please die

Monday, November 2, 2009

I need to use IE6 for some internal applications at work.  I have Firefox installed for regular Internet usage; occasionally I attempt to use the Internet with IE6… messages such as this are becoming pretty common now, but this one made me laugh.

The gist is: please use anything but IE6.


Facebook’s plea:


© 2009

Hallowe’en Costumes

Sunday, November 1, 2009

I suggested to my girlfriend a few months ago that we should dress up for Hallowe’en.  I’d had the idea for ages to dress up as Hogwarts students.  I saw some excellent house patches at the Fan Expo convention this summer and picked them up, “just in case.”  These were the foundation of our costumes and got the ball rolling. Read the rest of this entry »

rrrice krispy square…?

Friday, July 10, 2009

I took the GO Train yesterday, a rather uncommon occurrence.   It was just before lunch and I was heading to a meeting in Brampton, where there’s unfortunately  nowhere nearby to get anything to eat.  My options were few, such as:

  • The Second Cup
  • McDonalds
  • Cinnabon
  • mmmuffins

With only a few minutes to spare before my train left, with or without me, I decided to grab a Rice Krispy square at mmmuffins.  I often get Rice Krispy squares from The Second Cup, but the kiosk unfortunately did not have any.

What I didn’t remember, is that mmmuffins’ Rice Krispy squares aren’t exactly similar to the ones that I’m used to.  Second Cup’s are always soft, chewy and just sweet enough, even if a bit small.  For about $2 at mmmuffins, I got a HUGE brick-sized square.  That’s about all it had going for it.  It was rubbery and not sweet enough.  Ew.  I didn’t think it was possible to screw up a Rice Krispy square. 

One bite in, as I was chewing (and chewing…) the slightly sand-flavoured square I remembered something.  Five years ago I had fallen for the same thing!  An innocent Rice Krispy square purchase gone awry.

Lesson learned:  don’t fall for the alure of that giant Rice Krispy square at mmmuffins.  Get a brownie or something from Second Cup instead.  Even one of McDonald’s “baked pies” would have been better.

© 2009

Time flies

Wednesday, February 4, 2009

Wow, I can’t believe it’s been a whole year since my first post.  Take a stroll through the archives and check out some of my posts from the early days.  Comments are still welcome.

February 2008

March 2008

© 2009

The Face of Which Planet?

Tuesday, February 3, 2009

It may seem as though I have dropped off the face of the Earth.

My dear friends and readers, I assure you I am still quite alive.  Try to hold your disappointment.

So, what happened to January?  When the holidays ended I had to hit the ground running.. I’ve been *insanely* busy with work ever since, with last week taking the cake.  One of the guys I work with took the week off to use up his carry-over vacation days… guess who gets to cover his stuff when he’s not there?  Yeah. Read the rest of this entry »

That’s not fog…

Friday, December 19, 2008

The newsmedia is calling this blizzard “Snowmageddon.”  Although those media types tend to exaggerate things,  the view out the window does seem to corroborate that description.   It’s hardly the end of the world though…

Snowmageddon 20081219

© 2008

Competitive Swimming Should Be Done Nude

Tuesday, December 16, 2008

If you watched any of the Olympic swimming events this past summer, all of the talk was about the advanced swimming pool the Chinese had built and the new seamless Speedo LZR swimwear.  The commentators suggested this combination of factors was behind the fantastic speeds the swimmers were able to achieve.

Today I read that 15 nations are complaining that swimwear needs to be regulated. As you saw during the Olympics, almost all of the athletes were wearing the Speedo LZR.  So they broke a bunch of records.  Obviously the LZR is superior, but if everyone is wearing it then does it really make any difference?  Every competitive swimsuit that came before it was trying to optimize the athlete’s performance… this one just does it better.  Trying to regulate swimwear seems like an absurd idea. Read the rest of this entry »

“Chocolate Milk Beverage,” WTF?

Tuesday, November 11, 2008
Beatrice 1L Chocolate Milk Beverage

Beatrice 1L Chocolate Milk Beverage

I love milk.  It’s probably the only thing keeping me alive given my absurd diet, or lack thereof.  When I’m eating out or if it’s on sale at the grocery store I’ll often treat myself to a nice tasty Chocolate Milk.  I figure it’s the next best thing to white milk and way better than washing down a meal with sugar water pop.

I have noticed lately that  Beatrice brand 1% Partly Skimmed Chocolate Milk is being replaced by ‘1% Chocolate Milk Beverage’ in packaging that looks almost identical on store shelves.  As a connoisseur of Chocolate Milk I’m intrigued, and ready to take offence at what I find.  Yes, messing with Chocolate Milk is offensive.  And so the question must be asked, open-mindedly of course:  What the fuck is Chocolate Milk Beverage?

Read the rest of this entry »