Chocolate Dairy Beverage, Where’s The Follow-up (WTF)??

Thursday, November 26, 2009

Beatrice 1L Chocolate Dairy Beverage

More than a year has passed since I originally posted about Chocolate Milk Beverage.  Since then it’s become one of the most popular posts on this blog!  I appreciate all of the comments!

As you can see to your right, they’re not even calling it milk anymore.  This begs the new question:  What is Chocolate Dairy Beverage?

First, let’s see what Metro and Beatrice had to say…

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“Chocolate Milk Beverage,” WTF?

Tuesday, November 11, 2008
Beatrice 1L Chocolate Milk Beverage

Beatrice 1L Chocolate Milk Beverage

I love milk.  It’s probably the only thing keeping me alive given my absurd diet, or lack thereof.  When I’m eating out or if it’s on sale at the grocery store I’ll often treat myself to a nice tasty Chocolate Milk.  I figure it’s the next best thing to white milk and way better than washing down a meal with sugar water pop.

I have noticed lately that  Beatrice brand 1% Partly Skimmed Chocolate Milk is being replaced by ‘1% Chocolate Milk Beverage’ in packaging that looks almost identical on store shelves.  As a connoisseur of Chocolate Milk I’m intrigued, and ready to take offence at what I find.  Yes, messing with Chocolate Milk is offensive.  And so the question must be asked, open-mindedly of course:  What the fuck is Chocolate Milk Beverage?

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