What does this have to do with sex?

Sunday, May 4, 2008

The public transit system in Toronto gets me around most places. Inevitably, this means I’ll be exposed to the advertisements posted throughout it. Posters adorn bus shelters, subway platforms and the interior of the vehicles. Ad screens are popping up throughout subway stations. Sometimes the vehicles themselves, too are plastered with giant ads.

Sex is pervasive in our culture and media; it is used to sell pretty much everything. Except for sex, it seems. I think this calls for a great big HUH?

Case in point: Alesse is a popular contraceptive pill, AKA birth control, for women. This advertisement has been annoying me for some time for the simple reason that this it has absolutely nothing to do with sex. Go ahead… read it.

Alesse Ad seen on a Toronto Subway train

Read the rest of this entry »