Tuesday, November 10, 2009
A giant steaming coffee cup at Bloor and Church streets in Toronto
I was walking along Bloor Street this morning; I noticed in the distance a giant steaming coffee cup. When I got closer, I noticed a decal on the cup indicating that McDonald’s will be giving away free coffee November 16th-29th between 5:30 and 10:30 AM (breakfast hours).
Given the highly localized marketing effort, let’s presume this offer is only valid at locations in Downtown Toronto until we hear otherwise. Perhaps more advertising will appear closer to the launch date for the offer.
I’m sure the intent of this advertisement was to generate word of mouth which means that I’m falling prey to their marketing objectives by posting this. I also appreciate clever advertising when I see it. Walking past a well-branded steaming cup of coffee early in the morning is a pretty easy message to absorb, even if you’re a zombie like me in the mornings.
The last time McDonald’s ran a free coffee campaign, it actually worked on me. Sometimes I now get coffee with a breakfast meal instead of milk or juice. I normally would not have ordered coffee at McDonald’s but the freebie gave me a chance to try it. It’s not bad. I prefer McDonald’s coffee to Tim Horton’s.
Before you cry “Blasphemy!”, Tim’s coffee really isn’t that good. It’s weak. I prefer to make my own coffee at home with fresh beans, my own grinder and a french press. If I get coffee out, I tend to get fancy coffees (mmm, Café Mocha), with a strong preference for The Second Cup.*
* Notable Exception: During the Christmas season, Starbucks Peppermint Mocha is absolutely irresistible.
© 2009 http://talkinghead.ca
Friday, December 19, 2008
The newsmedia is calling this blizzard “Snowmageddon.” Although those media types tend to exaggerate things, the view out the window does seem to corroborate that description. It’s hardly the end of the world though…
© 2008 talkinghead.ca
Sunday, October 5, 2008
nuit blanche. Sleepless night.
It seems everyone is sick this time of year; I’m no exception. I woke up yesterday feeling like crap. I’ve wanted to go to nuit blanche since this time last year, but I wasn’t sure I would be able to. Luckily my friend and his girlfriend nudged me into getting out and going. After all that, however, they decided they were cold and tired and packed it in at 10:30. Sick little me managed to make it until 1:30. I had planned on a marathon dusk-till-dawn evening, but considering that I was far from 100% I think I did pretty well for myself.
This post isn’t so much about what I saw last night. I’m sure there will be lots of other bloggers that are far more into the arts talking about that. First of all I’d like to thank the organizers. They managed to take a cool idea and deliver. Expose a city to the arts in one night. And they did. The streets were packed with people out to see the sights. Last year had 800,000 people in attendance. I would not be surprised if we cracked a million this year.
Now, my gripes and observations. Read the rest of this entry »
Monday, March 31, 2008
I was reading the Metro newspaper on the way to work this morning; I’m always interested in municipal affairs, so the articled headlined “More money for municipalities” caught my eye. More on that in a bit.
If you’re not familiar with the municipal structure of the Greater Toronto Area, here’s the Coles Notes version. From 1954 to 1997, “Toronto” was a group of six municipalities that belonged to the higher level Municipality of Metropolitan Toronto; the member municipalities were:
- City of Toronto
- City of North York
- City of York
- City of Etobicoke
- City of Scarborough
- Borough of East York
Read the rest of this entry »