What does this have to do with sex?

Sunday, May 4, 2008

The public transit system in Toronto gets me around most places. Inevitably, this means I’ll be exposed to the advertisements posted throughout it. Posters adorn bus shelters, subway platforms and the interior of the vehicles. Ad screens are popping up throughout subway stations. Sometimes the vehicles themselves, too are plastered with giant ads.

Sex is pervasive in our culture and media; it is used to sell pretty much everything. Except for sex, it seems. I think this calls for a great big HUH?

Case in point: Alesse is a popular contraceptive pill, AKA birth control, for women. This advertisement has been annoying me for some time for the simple reason that this it has absolutely nothing to do with sex. Go ahead… read it.

Alesse Ad seen on a Toronto Subway train

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Movie ratings as a euphemism

Tuesday, February 26, 2008

Baseball has been a popular metaphor for sex for at least the last 60 years, particularly among adolescents according to Wikipedia. I’m sure we all know of at least one reference in popular culture to the “base” system. Everybody learns what the bases mean at some point. But the system is old, and could use a modern twist.

It’s time to retire the “base” system in favour of something more in tune with today’s pop culture… movies! I’m going to follow the Canadian Home Video Rating System, because, well, I’m Canadian, and nearly everything is rated-R in the American system. This Film Is Not Yet Rated has revealed just how worthless those MPAA ratings really are.

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